Despite all the buzz about digital marketing and proof of results, manufacturers, engineering and industrial companies continue to use traditional marketing tactics such as trade shows, print ads and telemarketing. According to the 2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs report, 67% of the 1,416 B2B Marketers surveyed, continue to rate in-person events as the […]
The post Traditional Marketing is Alive and Well for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.
